…. and How We’re Going to Do Business Differently.
This isn’t the sexiest of blog posts. But that wasn’t my intention when I was writing it anyway. I just wanted to tell you what’s wrong with the way some people do business online, and why (more importantly) we’re going to be doing things just a little bit differently.
I’ve been messing around (literally) on the internet for the past 3 years trying to find the quickest route to internet stardom and the millions that were sure to follow. I didn’t get very far. Those experiences taught me a few things about myself and the virtual world:
“Are you willing to make a commitment to a craft? There is no right or wrong answer. Just the answer that makes your heart sing and lights your eyes on fire.”Srinivas Rao, The Art of Being Unmistakable
In this post, I’m not here to waste your time and wallow in my own inadequacies or desperation. That’d be a little boring and a little self-indulgent. Instead, I want to share with you two things….
- Explain the problem I’m having with this whole internet marketing thing; and
- Share how we’re going to be doing business online with a bit more class!
The Problem I Have With Internet Marketing
I’m going to start with the positive. There are some incredible internet entrepreneurs who I admire tremendously, for example Rich Schefren at Strategic Profits, Pat Flynn at Smart Passive Income and Brendon Burchard (amongst others). There are others, however, who’ve just got the whole thing wrong. And here’s why….
It’s easy to get sucked in. I did. I didn’t create anything that I cared too much about, or was proud of. It was mediocre (at best) crap that had one purpose – make some cash, quick. I made some. In fact, I was profitable, but I felt more like a con-man, than an entrepreneur operating with any level of integrity. It was a 5-figure business. It was profitable. But it was a burden and I never felt good about selling a crappy product in a niche that I knew very little about. So, I pulled the plug…. literally. I took down the domain and the email address and the customer support overnight. It was a huge relief.
I made a commitment there and then that my next online venture would be something I was proud of; something I cared about and something that provided amazing value. The result, after much soul searching and time wasting, was Rebel Male. It’s not about the money. It’s much more than that. It’s about who I am. It’s something I really care about; something I want to nurture and develop over the next 10 years. If things work out, then great. If not, then I hope I’ve created something that I’m proud of and has helped others. If I fail, it’s not life-threatening and it’s not going to break the bank.
I hope you can tell by now that we’re going to differentiate ourselves from the shenanigans that got Internet Marketing it’s bad rap. That’s why we’ve developed our very own little Code of Conduct (or… How We Do Business). It follows our very own F.U.C.E.T. (careful how you say it) values.
Before continuing, I apologise if the language used in the rest of this post seems a little dull. I’ve tried to keep it light-hearted as much as possible, but this is serious stuff. It’s about how to do business with Authenticity + Transparency + By Caring.
Transparency – We’re Open & Honest, But We Make Many Mistakes
Honesty in business and life isn’t an attribute, it’s a pre-requisite. It’s a ticket of entry. It’s a crying shame that not everyone thinks like this. That’s why I’m spelling it out for you – I’m transparent and honest about my experiences, (lack of) expertise, results, credentials (yes, I do have a useless PhD) and abilities with our readers, subscribers, peers, public, media and eventually clients.
I’ll be making clear descriptions of any product or service we put on the market. That includes price-points and any recurring billing. It you’re like me, you’ll have already purchased at least one shady online product leaving you frustrated and well, just a little bit pissed off. That’s why I’ll be telling you exactly what you’re signing up for, purchasing and receiving.
SPAM. We all hate it, but it’s not going away any time soon. I’m just going to make sure we don’t contribute any crap to your email inbox. All of my email communication complies with the CAN-SPAM regulations. It’s not difficult. I use Get Response as our email provider. I love ‘em. They keep me honest. They make sure all email recipients have opted-in to receive our email communications and also ensure that there is the option to unsubscribe at the bottom of all our email.
I’ll make sure all of our marketing materials are 100% legitimate. There’ll be zero tolerance to false or inaccurate claims, results guarantees (you’ve seen those ’5 clicks to your first online sale’ ads) or misleading testimonials (including anything with paid or unpaid actors). I’ll stand behind every single claim I make.
Yes, I have a useless PhD, but I don’t and won’t offer any kind of medical advice. I’ll leave that to the ‘pros’. That’s why I refer our readers to an appropriate certified advisor as necessary.
This website has open public access that includes everything you wanted (or didn’t want) to know about me and the small company we’re building. It includes our company contact address, email, social media and telephone number. If you’ve taken the time to ask me a question, I’m going to make sure I get you the right response. I respond to every single question and help request, so don’t be shy, drop me an email or tweet or post a comment below.
Customer Service – It’s a Little Bit Important
I will always continue to over-deliver on our promises, products and our content to our readers.
I want to provide you with exceptional content that helps you achieve your personal and business goals. That’s why I’ll continue to strive to understand your needs problems and ambitions. I enjoy communicating, networking and interacting. It helps build incredible relationships and helps me understand you.
I don’t have any products right now, but when I do, I’ll provide a ‘no-questions-asked 30-day guarantee. You won’t have to jump through hoops or explain yourself to receive a refund. I’ll leave that to the losers.
I’ll always honour your current financial situation. I’m not going to persuade you into spending money you don’t have, or lead you to financial meltdown. For those people that do, and you know who you are, you should be locked up!
I’ll always make it easy for you to contact us. My contact information is on all of our site pages, and will be on all of our sales pages and purchase receipts. I don’t hide. Even if you’re not a client or customer, and just engage with our content, you’ll still receive awesome service from me.
Reputation – It’s Time to Clean Things Up
Understanding and caring for others also extends to peers in our industry. There are some incredible people out there. People we respect and admire enormously. I’ll continue to honour and engage with my industry peers with the respect and professionalism that they deserve. There are much better people out there than me! I’m not going to claim stuff as my own when it’s not. I’ll always cite sources and give credit to others when I quote them. I’ll never mis-represent other’s work.
Sometimes I’ll share other people’s content with you. There’s no point in re-inventing other people’s genius work (I’m not capable of that). And there’s certainly no way I’d ever call it my own. So I’ll always ensure that I obtain written permission to publish other’s work directly from the author. That’s only fair don’t you think?
Being connected to industry leaders can be great for the ego, but is often mis-used in the online world. I’ll never ever abuse any relationships I might create with respected insiders. I’ll also never misuse the name or likeness of others to create bullshit associations or credibility.
We strive to cultivate a legacy of incredible customer service and focus on offering distinct, invaluable and exceptional information that helps you and others change lives.
I do not and will not speak disparagingly of the industry or anyone within it, just to differentiate myself. No-one benefits from this and the community suffers. That’s not my goal. Rebel Male exists to change people’s lives. I want people to live life on their terms. Discrediting others isn’t going to help.
What This Means For You?
That almost concludes my rather protracted ramblings in this post. But before concluding, I wanted to share with you three important takeaways that you can apply to life and when you interact with other people and business online: